Emotional attachments to services. Can we make this possible? Would this make us less likely to switch services even if the competitor offers a better experience? What would constitute emotional attachment to a service… brand, people, tangible artifacts? Can you even form an emotional attachment to something that’s not physical in nature?
… I will be filing this as Future Thesis Paper Idea #14253.
***edit / In light of the recent comments on this post:
Now this makes me wonder if there’s a difference between attachment and emotional attachment. I’m attached to Google too, but I would call it more of a functional attachment rather than an emotional attachment.
In his book, Dan talks about a Zippo lighter that belonged to his grandfather. There’s emotional attachment there; he won’t trade the lighter in even though there are better ones out there.
So that’s what I was wondering in my post: can the same type of attachment exist with services? Sure, we all have some sort of attachment to some of the services we love, but if better services come along, how easy would it be just to give our old ones up?[no tags] Tags: Dan Saffer, design, emotion, interaction design, service