Service vs. product design
Saturday, September 1st, 2007This afternoon (and by this afternoon I mean the afternoon of August 31st) I had a meeting with Dr. Jim Levin, Chief Medical Information Officer at Pittsburgh Children’s Hospital. He contacted me after reading this blog, and was interested in what I was doing at CMU.
It was great to meet someone that was interested in design as a way to enhance patient experience. He knew a bit about usability and related topics, having a bit of technology background. Actually, Don Norman will be in town in a couple of weeks as part of a team doing site visits at UPMC (one of three hospitals chosen in the States), and Jim will be touring them around Children’s Hospital. It will be interesting to see what Don has to say about the current state of the hospital.
For those of you who don’t know, Pittsburgh Children’s Hospital will soon be moving to a new site in Lawrenceville (it’s currently in Oakland). One of the newest developments for the hospital is that that they are going completely paperless. And so, a neat part of Jim’s current work (besides the fact that he also has an appointment as a clinician for infectious diseases) is that he is responsible for figuring out how that all works. I can’t even being to imagine how one goes about managing that sort of thing.
Anyway, at one point we started talking about how we’re starting to think of products as services, and services as experiences. A lot of products nowadays of course, are mostly being designed as tools for a larger service system. I guess in the back of my mind I always knew this, but that made me wonder whether that now affects the way we design for products versus services. One of the major differences between products and services is where the responsibility of value creation falls. With standalone products, the consumers are responsible for creating value from the product, whereas with services, the creation of value from the service is the responsibility of the service provider. But if products become a part of a service system, who’s responsible for the creation of value in the product? And does that then affect the way we should think about its design during the design process?


